Research on Current Perfume Trends..

I wanted to get a rough idea of what's being used to advertise male fragrances, what the trend is, etc. and I came across this article on http://www.articlecell.com/Article/Men-s-Fragrance-Trends-For-2011/1200291

I've highlighted some interesting points that could really help with getting the re branding ideas rolling. BRUT is all about masculinity, strength and tradition; the writer has talked about these key things coming to play in the latest trends of men's fragrances, and the traditional scent of wood is coming back, but not all designers have started yet... this could be a great area to puzzle through ideas, especially with the colour palette reflecting those scents. But, for this to work, I looked up what particular fragrance notes are used in BRUT:

BRUT has got some key notes in there: Sandalwood, Patchouli and the spice of Anis! The ingredients in the aftershave will be a great place to start for my ideas.