The Slogan.

Checked my survey results, 51 people have taken it! That's pretty crap considering how many people I've sent it to... but still, it's better than nothing!

One of the questions I asked, was what would make you remember the advertisement for a perfume, 28% said the slogan, and 32% said scent descriptions... So I've spent some time coming up with an idea for a slogan and trying my hardest not to be mega cheesy or too cliché, and so far I've come up with quite a few!

The favourites of mine that I keep coming back to are:

• Be Different. Be Brut.
• The Gentlemans Code.
• Experience The Possibilities.
• Define Your Style.

But, it's not necessarily up to me, so I've put the question to the public to see if there is difference of opinion... I've got a great feeling about the 4 above!

I'm also still in the middle of mood boards; it's really just to get some ideas rolling of how I will start an advertisement... I know this is only rough stuff, but I need good grounds so I can do more than the minimum of 3 worked up concepts for the second deadline :).

This video is an advert for Brut in South Africa; it is pretty cool... what better way to get a mans attention than to parade beautiful women in front of him?

I quite like it (these models could make toilet paper interesting!)... it's kindof somewhere that I want to be with the new campaign, the perfume is being shown in a much more mature way, not the stupid gimmicks that are going on here with 'BRUTSLAP'... I feel like I'm heading in the right direction!