Final Choice.

This has been pretty difficult to choose one out of three ideas..... but, after a tutorial with Andy and some feedback from a few men I asked I've finally come to a conclusion. The two options were the guy who sprays on Brut to cover up his stink as he's got no time to shower for an evening out with his girlfriend/wife, or the guy who wants to go out, so hypnotises his girlfriend/wife with his cologne and convince her she said it was OK for him to have a night out at the pub. They were received with a few giggles and smiles (YES!!) but I was struggling to get a straight yes or no - men seemed to like them both! So in the end, I've decided to go ahead with stinky guy, my reasons being is that gaming is a hugely popular thing nowadays, it's not just for kids (I am a sporadic gamer myself!) so we have the narrative that can correspond with a lot of men watching the advert in the first frame, we have the bossy girl dopey boy relationship which is classic in adverts now, but the twist is that this advert gives men a bit of the power back.... he is cunning and cheeky and the woman is, in her mind still in control or her 'hapless' boyfriend/husband. With hypnotic guy, that advert can be used further down the line during the new campaign. This could in theory set the ball rolling for future men and their Brut escapades in the adverts! It could have the potential for a long running successful campaign for the company.

I've re-drawn the storyboard for the advert, taking a couple of elements from the other ideas that I quite liked (for example the guy kissing the bottle of Brut... I love that!) to come up with the final mock-up. I'm going to stick with a time average for the advert of about 30 seconds -1 minute, I've also decided on the idea of free sample bottles of the product. When looking back at my survey results, what pulls people in first is the advert, what makes them buy it is the smell... and what better way to do that than with a free sample of the liquid that will get you out of sticky situations! To include that within the advert it will be the last frame, saying "Get your free sample at brutworld.com", people who are interested will go to the website and all they will have to do is sign up with their mailing address and a bottle will be sent to them! I used some inspiration from the Make-up brand, Max Factor.... a few years ago they were giving away free samples of a foundation through signing up to their website, I signed up and got my lovely free little compact in the post! Was a good product too!